OEBU 2130A - Innovation and Disruptive Business Models
Type d'enseignement : Elective
Semester : Autumn 2015-2016
Number of hours : 24
Language of tuition : English
This course will cover three deep transformational shifts taking place in today's economic landscape: the evolution of innovation strategy, the rise of entrepreneurship and the emergence of new business models. The focus will be on preparing the student for the challenge of creating and supporting a culture of innovation within their own professional contexts (be it a startup or within a larger organization). We will identify a toolkit of innovation skills that includes idea generation, an aligned media diet, scanning, identifying weak signals, pattern recognition, and spotting areas of opportunity. Candidates will be encouraged to develop a strategic sense of innovation discovery, both in an individual and team setting. Candidates will also explore how innovation is creating both opportunities and challenges for entrepreneurship through the introduction of disruptive new business models. This course will examine some of the larger global trends that are impacting businesses today and look at how disruptive innovation is redefining corporate strategy. Several guest speakers (from a variety of backgrounds) will provide students with the opportunity to apply their learnings to solve real-world challenges.
- HARFOUSH, Rahaf (Innovation Strategist and New York Times Best Selling Author of the Decoded Company: Know your talent better than you know your customers (2014), and, Yes We Did: An Insider's Look at how Social Media Built the Obama Brand (2009).)
- HARFOUSH, Riwa (Culture Junkie, Storyteller, Optimistic Futurist, Red Thread Inc)
An interactive learning format. Each class will contain a short lecture and then the opportunity to apply the skills that have been taught.
In class assignments 30%, case studies 30%, participation 10%, final project 30%.
12 sessions of 2h each (24h). 4 credits.
A collection of articles and case studies to be posted online
Additional required reading
A list of suggested additional resources to be made available online