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CMED 1015A - MEDIA MANIA - THE FUTURE OF MEDIA

Type d'enseignement : Elective

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

Interest for the media.

Course Description

Media are everywhere. We read them, watch them, listen to them… However, with the rise of new actors, such as Netflix, Facebook, Snapchat and Spotify, the « old » media are being forced to constantly readapt to an ever-changing environment, reinvent themselves and develop new strategies if they want to keep their audience. The aim of this course is to focus on the media - how they operate, where their funding comes from and what the new challenges they are facing are. Did the video really kill the radio star? Will journalists continue printing their articles on paper in the future? Are conventional televisions doomed to disappear with the rise of virtual reality? These are some of the many questions that will be addressed during this course. The American media hold an important place in the global offer but we will also look at Europe and especially at the French and German example. More than just a simple historical reminder, it will be necessary to identify the new consumption patterns to outline a possible future for the media.

Teachers

SCHRANZ, Charlotte (producer)

Pedagogical format

Seminar courses with a focus on participation, innovative thinking and creativity.

Course validation

In-class participation (10%), One press-review (individual coursework) (30%), One final presentation (group project) (60%)

Workload

Press-review: each student will individually focus on one piece of news about a media and present it to the rest of the class (5-minute presentation). This element includes explaining why the media is relevant, what the best practises are and what lessons could be learnt from it. Final Presentation: In groups of 4, the students will develop a new format to respond to a specific demand of a media and present it to the class on the last session. Innovative thinking and feasibility are some of the key aspects that should be addressed by the students in their work. Students will be assessed on their presentation skills as well as on the content of their work, as would be the case in a real interview. To promote the critical thinking towards their work and the one of their peers, the students will elect the best project at the end of the final sessions. During each session, 15 minutes will be dedicated to the preparation of the final presentation.

Required reading

  • http://imm3rsive.com/en/home/
  • http://www.konbini.com/en/
  • http://realscreen.com/
  • http://www.c21media.net/
  • « La presse en France et en Allemagne. Une comparaison des systèmes. » Valérie Robert, 2012, Presses Sorbonne Nouvelle.