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KAFP 3500 - Strategic Business Management

Type d'enseignement : Lecture alone

Semester : Spring 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

None

Course Description

The objective of the course is to give an overview of private companies' challenges, ways of working and megatrends to have another reading of public management. Each session will highlight one of the main companies' dimensions (marketing, strategy, governance, digital transformation, management…) and in each session a comparison with public management will be developped. Theoretical basics will be explained and put into perspective. Many concrete cases will be used to illustrate concepts and to better understand what is at stake. Interactive animation is used also to better appropriate concepts (team work, quiz, role playing, cases…) and put learnings into practice. External speakers will be invited to share with the students their experience of both private and public management.

Teachers

  • CORMAN, Fanny (Senior Project Manager, Ytae)
  • LAVIT D'HAUTEFORT, Arnaud ( Partner, Ytae)

Pedagogical format

For each session, - Around half of the session will provide inputs on concepts and theory, state of the art in terms of research, benchmarks to compare public and private management…. Quiz, videos, case studies…will be used to boost participation and interaction during the lecture. - The other half of session is more dedicated to exercises (collective work on specific material, HBR case studies, roleplaying…) For approx. 1/3 of the sessions, a guest speaker will bring his testimony and give some more insights

Course validation

Validation according to the following criteria : - Participation (10%) - Team Work : A collective work to be presented during the course by groups of approx. 4 students on a dedicated topic (company, …) chosen by the team (40%) - Individual work (paper based) (50%)

Workload

- For each session some readings will be suggested to students (research articles, articles from Harvard Business Review, …): less than 15 pages - For some sessions, a case study will have to be prepared in advance by students - For some sessions, some research on companies / public people… will have to be done

Required reading

  • Henry Mintzberg, Joseph Lampel, Bruce Ahlstrand (Author) Strategy Safari: A Guided Tour Through The Wilds of Strategic Management, Paperback – June 6, 2005
  • Frédéric Laloux, Reinventing organizations, Diateino Eds, 2015
  • Harvard Business Review (including HBR Must read on strategy and management)
  • Public Management Review articles
  • Steven D. Levitt, Stephen J. Dubner, Freakonomics, A Rogue Economist Explores the Hidden Side of Everything Harper Perennial, 2009