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KCOE 2000 - MEDIA IN THE GLOBAL AND DIGITAL ERA

Type d'enseignement : Lecture alone

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

At least, level 4 in English.

Course Description

Media are changing in a digital era. Today, the relationship between consumers and brands has critically evolved and everything has changed. New stakes and new models emerged: Social media, geo-localization, e-reputation. In this module, media will not be studied one by one, but globally. In each module, stakes of creativity, innovation and economic model will be studied. International guests will provide their experience and vision on how the world is evolving through media.

Teachers

  • JADOT, Thierry C. (Président / CEO France, Aegis Media France)
  • RAILLARD, Gwenaël (Directeur de la stratégie, Dentsu Aegis Network)

Pedagogical format

Lecture Course : 24 hours: 12 x 2 hours.

Course validation

Students will be evaluated at the end of the module with a written test that will allow them to show the good understanding of the main concepts and ideas of the course (40%). They will also have to prepare in advance an oral presentation in group about a current media topic (25%). A quiz will also be handed out during our course to test knowledge and comprehension (25%). Finally, the final grade will take into account the students' participation throughout the course (10%).

Required reading

Roberts, Kevin, Sisomo: The Future On Screens

Additional required reading

  • Young, Antony, Brand Media Strategy, Integrated Communications Planning in the Digital Era
  • Advertising Age
  • Influent Twitter Accounts
  • Mashable