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KCOE 2040 - Intellectual property, communication and media

Type d'enseignement : Lecture alone

Semester : Spring 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

Course taught in English Language; a level 4 and more is required in English to register for this course.

Course Description

Communication/Media and Intellectual Property share their place at the heart of the intangible side of the economy. Forced to live side by side, Intellectual Property should not be seen as a constraint, but as a strategic tool that can be employed in favour of personal or business enterprises. The goal of this course is to provide Communication students with : an overview of the various intellectual property rights ; the key elements that can be used as part of a Communication strategy and the ways they can be employed ; practical examples that illustrate how this approach can be put to work in reality. The course will only to a lesser extent teach rules and legislation, and mainly focuses on the acquisition of a practical intelligence that can be applied in the field, inspired by both the theory and practice of the rights.

Teachers

  • BONDARD, Céline (Attorney at New York and Paris Bars)
  • VINK, Zeeger (Intellectual Property Director, MFIS (Lacoste, Gant, Aigle))

Pedagogical format

12 courses of 2 hours (total 24 hours).

Course validation

2 quizz : 30% each 1 final paper : 30% Oral participation: 10%

Workload

Not specified.

Required reading

Will be provided during the course. Additional materials (articles) may be provived during the course