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KCOE 3090 - Corporate Strategy

Type d'enseignement : Lecture and tutorials

Semester : Spring 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

Course taught in English Language: a level 4 and more is required in English Language to register for this course.

Course Description

This course continues the course “Introduction to corporate strategy”, offering a more in-depth knowledge and practice of business strategy. It goes beyond the initial concepts of strategy with illustrations of real case strategic issues and case solving practice. The course is divided between 6 lecture sessions (6 x 2h each) and 6 tutorial sessions (6 x 2 h each). Lecture sessions : review of the key strategic concepts ; case solving method and practice ; business model analysis. During the last 3 lecture courses, high executive guest speakers are invited to share their recent strategic issues with the class. Tutorial sessions : students work in groups on case studies assignments.

Teachers

BERES, Anémone (Gérante - fondatrice, AMSTRAM (cabinet de conseil en stratégie))

Pedagogical format

12-hour lecture course (6 x 2h) + 12 hours tutorial course (6 x 2h).

Course validation

Lecture : 1/3 of total grade (final exam + individual participation). Tutorial : 2/3 of total grade (case studies assignments + individual participation).

Workload

This course requires a consistent preparation work both in group and individually (4 cases to be solved during the 6 tutorial sessions).

Required reading

Contemporary Strategy Analysis, Robert M. Grant, Wiley

Senior lecturers

  • MARVALDI, Xavier (Digital entrepreneur – Founder of Gutenberg Consulting)
  • SCHAETTEL, Nicolas (Entrepreneur & Digital Manager – co-founder Culture Dot Digital & HypnoVR)