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KCOE 4010 - Political Communication in contemporary democracies

Type d'enseignement : Seminar

Semester : Spring 2017-2018

Number of hours : 24

Language of tuition : English


Level 4 at least in English Language.

Course Description

This course promotes a transdisciplinary approach to political communication that blends together history, political science and new concepts designed by the latest research in the field. Students will have to put themselves into the “war room”. They will have to work on the strategies, speeches, visuals, and other ordinary tasks of political communication advisers. Top level, English speaking, and internationally oriented political communication specialists such as communication advisers, digital communication advisers, field and campaign advisers, journalists and press photographs, will be invited for interactive talks and case studies. Traditional means of communication, used in political communication, such as the television, the phoning or the mailing, will be at the center of the course. But in order to prepare the students to their future positions, we think it is necessary to have an extensive look at the new means of communication such as the Internet, and particularly the social networks.


  • BAYGERT, Nicolas (Lecturer)
  • MOREAU CHEVROLET, Philippe (President MCBG Consulting)

Pedagogical format

12 x 2h.

Course validation

Marking scale : 1 collective presentation (1/3 of the final mark) ; 1 individual presentation (1/3 of the final mark) ; 2 individual papers during the class (1/3 of the final mark). The collective and individual presentations will be prepared at home, during extra school time, and delivered in front of the class. Students will be free to choose amongst the topics that are suggested to them.

Required reading

  • Darren G. Lilleker, Key concepts in political communication, London, Thousand
  • Brian McNair, An introduction to political communication, New York, Routledge, 2007
  • Richard Perloff, The dynamics of political communication: media and politics in digital age
  • New York, Routledge, 2014