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KCOE 4035 - Revolution will not be digitalized (The)

Type d'enseignement : Seminar

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English



Course Description

The digital revolution has been the talk of the town for years but at the same time, we have been experiencing lackluster growth, jobs have been disappearing by thousands, and the Billion Dollar Startup Club still welcomes firms with unclear business models. So, is this so-called revolution really happening? It may but not where we are expecting it to take place. Changes are more profound, yet sometimes barely visible. During 12 lessons, we will explore and question how the widespread use of technology may transform the way we think, we vote, we own, we work, and we interact with objects and people. The goal of this class is more to provide students with the necessary toolkit and framework to embrace our fast-changing world rather than to give them answers that may not be valid by the time they enter the job market. After taking this class you will be familiar with the key success factors in the digital world, trained on Google AdWords, and capable of making the right career choices in a complex and evolving environment. And to share a collective challenge, we plan to write collaboratively a book with the students that will take this class.


  • CAUCHARD, Jérôme (Agency Head, Google)
  • DE CALAN, Jobic (Senior Consultant, Taddeo)

Pedagogical format

24 hours

Course validation

Presentation on a news event (topic sent the day before at 6pm: 3-5 minute-presentation) (30%); Google AdWords Certification exam (30%); Book chapter (30%); Participation (10%).


not specified

Required reading

  • Increasing returns and the New World of Business, W. Brian Arthur, Harvard Business Review, July-August 1996
  • Why software is eating the world, Marc Andreessen, The Wall Street Journal, August 20th 2011
  • Les élites debordées par le numérique, Laure Belot, Le Monde, 26 décembre 2013
  • Net Neutrality, John Oliver, Last Week Tonight (HBO), June 1st, 2014 (also available on YouTube)
  • For Taylor Swift, the Future of Music Is a Love Story, Taylor Swift, The Wall Street Journal, July 7th 2014

Additional required reading

  • Eric Schmidt and Jonathan Rosenberg, How Google works, Grand Central Publishing, 2014
  • Liberté, Inégalité, Immortalité: Le monde que nous prépare la Silicon Valley, Philosophie Magazine, Octobre 2014
  • Walter Isaacson, The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution, Simon & Schuster, 2014
  • Stéphane Vial, Le design, Que sais-je?, Presses Universitaires de France, 2015
  • It's official: Moore's law is nearing its end, Michael Grothaus, Fast Company, February 10th, 2016
  • The Significance of the Frontier in American History, Frederick Jackson Turner, 1893
  • Design Thinking, Tim Brown, Harvard Business Review, June 2008
  • Small change, Why the revolution will not be tweeted, Malcolm Gladwell, The New Yorker, October 4th 2010
  • Walter Isaacson, Steve Jobs, Simon & Schuster, 2011
  • Creation Myth, Malcolm Gladwell, The New Yorker, May 16th 2011
  • Technology isn't working, The Economist, October 4th, 2014
  • Michel Lallement, L'âge du faire: Hacking, travail, anarchie, Seuil, 2015
  • Triumph of the nerds, Robert X. Cringely, PBS/Channel 4, 1996 (available on YouTube)
  • Silicon Valley (seasons 1 2, 3 & 4), Mike Judge, HBO, 2014-2017
  • Halt and Catch Fire (seasons 1, 2 & 3), Christopher Cantwell and Christopher C. Rogers, AMC, 2014-2016