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KCOE 4095 - Digital Strategy, Learning From The Best

Type d'enseignement : Seminar

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English



Course Description

The class's aim is to give students the tools to create a complete digital strategy. We will cover the 4 main parts of a digital strategy: content, community management, e-commerce and innovation. Having studied each of these parts separately, under the practices of market leaders, we will see how to design and manage a digital strategy.


BILLON, Olivier J. (Président, Ykone)

Pedagogical format

2 x 6h

Course validation

Two case studies (individual work) 50%; undertake a digital strategy. (group work) 40%; class participation will be taken into account 10%.

Required reading

  • Newsletter « Petit Web »
  • Newsletter « Luxury Society Daily »
  • http://