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KCOE 4110 - How to build great digital media experiences: analysis of media landscape from user standpoint

Type d'enseignement : Seminar

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

None

Course Description

Vertical videos are associated with snapchat, mute videos with Facebook Autoplay mode, Binge watching with Netflix, Youtubers with … Youtube ! new digital contents are tightly bound to new consumption modes and new types of media platforms. The context, the device and the services are now part of the content, would a Live video on periscope be successful without the avalanche of hearts and comments from the viewers? Why do we go on Facebook 100 times a day spontaneously? Why is candy crush so addictive? How can we build Billion Dollars media companies by capturing user's attention only a few seconds a day? In this course we will study how to build from scratch new digital media and digital content, explore the tools and strategies used by the GAFAs and the digital pure players, analyzing the big trends and the weak signals, spotting the opportunities and challenges.

Teachers

SABATIER, Jacques-Edouard (Director of Digital Content, MCN & Digital Marketing, CANAL+)

Pedagogical format

24 hours

Course validation

40% for an individual presentation ; 30% for the creation and development of a digital media by groups of 3 to 4 students ; 20% preparation of questions for the Keynote speakers ; 10% for oral participation during lectures.

Required reading

  • SOLIS, (Brian), What's the Future of Business?
  • NORMAN, (Donald A.), The Design of Everyday Things
  • CHRISTENSEN, (Clayton), The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
  • Wired, Quartz, Business Insider, Tube filter, TheNextWeb