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KCOE 4165 - New platforms, new content, new storytelling

Type d'enseignement : Seminar

Semester : Spring 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

At least, level 4 in English.

Course Description

The television industry is in the midst of a digital revolution. Online video has been spreading like wildfire, empowering consumers to watch what they want when they want it, sometimes cutting TV out of the equation altogether. "Cutting the Cord". It's been a common phrase for the last few years as consumers continue to favor streaming services over their standard cable box. The switch makes logical and economic sense for many people, especially younger generations who have grown up streaming content. After Netflix, Hulu, Amazon, the list of alternative services continues to grow as they all fight for their share of viewership. While cost certainly plays a role in this shift, it's not the only reason millennials are jumping the cable ship. There are countless ways to consume media today offered sometimes for free via OTT service and platform. Brands, pure players, and even social networks are launching their own media channels outlets. There's no debate that video has grown to be the most consumed medium medias in today's digital environment. A class of young sciences po students couldn't disagree with that. That means that “old” medias, but also brands, institutions and a bunch of various new players entered the “TV market” or “Video content market” to compete with the historical actors of TV Industry for eyeballs. The goal of the class is to provide a comprehensive view of this market, deeply reshaping with new platforms, new contents, and new storytelling.

Teachers

  • GAYET, Clémentine M. (Responsable des nouveaux contenus, VIVENDI)
  • MARSILY, Romain (Chief of Staff / Executive Advisor du Président de Vivendi Content)

Pedagogical format

24 hours

Course validation

30% for an individual presentation. 15% for assignment 1 – in groups (Producing a short video with the mobile to answer a brief). 35% for assignment 2 – in groups (Creating, developing and pitching a new format). 20% for preparation (Reading and contributing to the pearltree) and oral participation during lectures and speaker's presentation.

Required reading

  • MANN, (Denise), Wired TV: Laboring Over an Interactive Future
  • MARTEL,(Frédéric.), Mainstream
  • ANAND, (Bharat), The content Trap, A strategist's guide to digital change
  • DOUGLAS, (Pamela) The future of television. You guide to creating TV in the new world

Additional required reading

  • WOLK, (Alan), Over The Top : How the internet is (slowly but surely) changing the television industry
  • SMITH, (Michael D.), Streaming, sharing, Stealing : Big Data and the future of entertainment
  • HAVENS, (Timothy), Lotz (Amanda), Understanding Media Industries