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KEBU 2025A - Corporate strategy

Type d'enseignement : Lecture and tutorials

Semester : Spring 2017-2018

Number of hours : 48

Language of tuition : English

Pre-requisite

none

Course Description

Corporate Strategy is the creation of a unique and valuable position, involving a different set of activities to deliver long term explicit objectives. The course will provide insights on how firms elaborate their strategy in a changing competitive environment with the aim of delivering profitable growth. The main frameworks of strategic analysis (industry analysis, strategy formulation, strategic segmentation, international strategy, M&A) will be presented and illustrated by real life case studies. Various industry examples will be leveraged to offer students a view of value creation key performance indicators across sectors. The main focus of the course will be on "corporate strategy in era of digital disruption", with examples of digital strategies in mature markets and emerging economies.

Teachers

to be defined

Pedagogical format

Case studies and collective comments on real life strategy decisions.

Course validation

Attend all sessions. Combination of continuous assessment grade (2/3) and final exam (1/3).

Workload

Lecture (12h) + one seminar (24 hours). Credits: 8.

Required reading

Grant (Robert M.), Contemporary strategy analysis, 7th ed., Blackwell Publishing, 2010

Additional required reading

  • Christensen (Clayton M.), The Innovator's dilemma, Harper, 1997
  • Copeland (Tom), Koller (Tim), Murrin (Jack), McKinsey & Company, Valuation: measuring and managing the value of companies, 3rd ed., John Wiley & Sons Inc, 2000
  • Ghemawat (Pankaj), Redefining Global Strategy, Harvard Business School Press, 2007
  • Khanna (T.), Palepu (K.G.),, Winning in Emerging Markets, HBR Press, 2010
  • Kim (W.) Chan, Mauborgne (Renée), Blue ocean strategy: how to create uncontested market space and make the competition irrelevant, Harvard Business School Press, 2005
  • Mintzberg (Henry), Ahlstrand (Bruce), Lampel (Joseph), Strategy Safari, The Free Press, 1998
  • Porter (Michael E), Competitive advantage: creating and sustaining superior performance, The Free Press, 1998
  • Rumelt (Richard), Good Strategy/Bad Strategy, Profile Books, 2011
  • Mintzberg (Henry), Lampel (Joseph), Quinn (James Brian), Ghoshal (Sumantra) The Strategy Process (SP), 4th ed., Pearson Education Ltd, 2003