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KINT 7765 - Corporate Social Responsability

Type d'enseignement : Seminar

Semester : Spring 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

aucun

Course Description

Traditional strategy theory holds that to be successful, a company must focus on financial performance, as against the broader influences of society which determine their longer-term success. In this course we will discuss arguments for bringing business and society back together through the principle of corporate social responsibility and shared value – creating economic value in a way that also creates value for society by addressing its needs and challenges. This course will provide an analysis of the drivers, tools and enablers to improve corporate responsibility with a more specific focus on social challenges that companies can contribute to solve.

Teachers

  • MARTIN MOREAU, Mathilde (Consultante)
  • MENASCE, David H. (Gérant)

Course validation

• One individual take-home paper (55%) • One oral presentation in small group (45%)

Required reading

  • • Porter, M.E. & Kramer, M.R.. Creating shared value. Harvard business review, 2011.
  • • Prahalad CK and Hammond A, Serving the World's poor, Profitably, Harvard Business Review, September 2012
  • • Yunus M, Dalsace F., Ménascé Dand Faivre-Tavignot B. Reaching the Rich World's Poorest Consumers, March 2015
  • Supplementary readings:
  • • UN Global Compact Principles - AND • OECD Guidelines for Multinational Enterprises (MNEs)

Additional required reading

• UN Guiding principles on Business and Human rights (a.k.a. Ruggie Principles)