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OAFP 2860 - Public Service Broadcasting in a changing environment

Type d'enseignement : Elective

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

No specific pre-requisite is needed for this course.

Course Description

Public Service Broadcasting, a unique European feature, has developed from a state monopoly to one of the big media players, and has to face growing technological and market challenges. All over Europe, politics is reconsidering what is the effective « Public value » of this service, which are the financing solutions in times of crisis and which are the best regulatory frameworks. The principles of freedom and independence of the media are also at risk because of growing political interferences, hostile lobbying on financial resources and new laws that undermine traditional governance rules. PSB must fight for a new legitimacy, based on quality of content, new opportunities from technological changes and the value of PSB for the creative industry and the cultural identity of each country. PSB must, then, also elaborate new strategies not to be marginalized in a media world that is being reshaped all over the world. In particular innovation of technologies, content and language will be the key elements to perform a successful transition to a diversified and more competitive landscape. The course consists of 8 lessons that consitute the « fil rouge » of the whole reflection, a number of in depht investigations on key specific items, conducted with the contribution of external experts, and possibly one or two top level guest speakers from the Europen Media environment.

Teachers

  • CAPPON, Claudio (Secretary general of COPEAM, former general director of RAI and vice president of EBU)
  • KLOSSA, Guillaume C. (Public Affairs Director, EBU (European Broadcasting Union))

Pedagogical format

The course will be based on : a number of 8 lessons from M. Cappon on the general theme of the development and challenges of Public Media in Europe ; 4 lessons from M. Klossa on a "monographic" base on specific issues ; 1 or 2 external partecipations (to be defined) are foreseen from top level experts of the sector.

Course validation

The validation process will be performed through: a Q&A session among the students, based on a role play format ; an interim report during the course ; a final essay on a certain number of questions to be answered in written form.

Workload

No specific documents or papers are requested before the sessions.

Required reading

Jean Luiss Missika « la fin de la télévision ». Editions du Seuil et la République des idées, 2006