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OAFP 4955 - Social innovation: a lever for sustainable development and business transformation?

Type d'enseignement : Seminar

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English, French

Pre-requisite

None.

Course Description

Education module objectives : - update students on sustainability new framework and challenges. - update students on new Corporate Social Responsability strategies and practices. - expose students to concrete business cases. - expose students to different actors. - foster students critical thinking on the shift of paradigm link to sustainable development and the efficiency of public and private partnership. Subjects approached : - the Sustainable Development Goals. - the role of actors, the co-creation and the public private partnership. - the business new practices. - the social economy and inclusiveness last trends. - the finance new tools and mechanism. - the measurement of impact and value creation.

Teachers

LAUGÉE, Jean-Christophe (Directeur, Nature et Social Inclusivness, Danone)

Pedagogical format

Module / Session pedagogy proposed : - executive summary presentation by students (group of 2) on the previous subject – 10 minutes pitch. - subject introduction by JC Laugée 30/45 minutes minimum. - external testimony - 45 minutes minimum. - discussion / Q&A/ JC Laugée moderating role - 30 minutes. - introduction of the next session (JC Laugée) and meta role - 10 minutes.

Course validation

Executive summary production and presentation ; best practices workshop pitch design and presentation ; meta role.

Workload

3-4 hours per week between each session.

Required reading

Gerstlé, (Jaceques), La communication politique, A. Colin, 2016

Additional required reading

  • Delporte, (Laurent), La France dans les yeux: une histoire de la communication politique de 1930 à aujourd'hui, Flammarion, 2007
  • Daniel, (Joseph), La parole présidentielle, De la geste gaullienne à la frénésie médiatique, Seuil, 2014
  • Pingaud, (Denis), L'homme sans com, Seuil, 2013
  • Bazin, (François), Le sorcier de l'Elysée, L'histoire secrète de Jacques Pilhan, Plon, 2009