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OAFP 4955 - Social innovation: a lever for sustainable development and business transformation?

Type d'enseignement : Seminar

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English, French

Pre-requisite

No prerequisite

Course Description

Education module objectives : • Update students on sustainability new framework and challenges • Update students on new Corporate Social Responsability strategies and practices • Expose students to concrete business cases • Expose students to different actors • Foster students critical thinking on the shift of paradigm link to sustainable development and the efficiency of public and private partnership Subjects approached : • The Sustainable Development Goals • The role of actors, the co-creation and the public private partnership • The business new practices • The social economy and inclusiveness last trends • The finance new tools and mechanism • The measurement of impact and value creation

Teachers

LAUGÉE, Jean-Christophe (A)

Pedagogical format

Module / Session pedagogy proposed : - Executive summary presentation by students (group of 2) on the previous subject – 10 minutes pitch - Subject introduction by JC Laugée 30/45 minutes minimum - External testimony - 45 minutes minimum - Discussion / Q&A/ JC Laugée moderating role - 30 minutes - Introduction of the next session (JC Laugée) and meta role - 10 minutes

Course validation

- Executive summary production and presentation - Best practices workshop pitch design and presentation - Meta role

Workload

3-4 hours per week between each session

Required reading

Gerstlé, (Jaceques), La communication politique, A. Colin, 2016

Additional required reading

  • Delporte, (Laurent), La France dans les yeux: une histoire de la communication politique de 1930 à aujourd'hui, Flammarion, 2007
  • Daniel, (Joseph), La parole présidentielle, De la geste gaullienne à la frénésie médiatique, Seuil, 2014
  • Pingaud, (Denis), L'homme sans com, Seuil, 2013
  • Bazin, (François), Le sorcier de l'Elysée, L'histoire secrète de Jacques Pilhan, Plon, 2009