Accueil > Social media skills


Type d'enseignement : Workshop

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English

Voir les plans de cours et bibliographies



Course Description

SOCIAL MEDIA SKILLS Gerald Holubowicz OBJECTIFS DU COURS / COURSE GOALS This course aims to prepare students to a rapidly-changing environment of the online sphere, with a focus ondinteractive tools that allow a better audience engagement. - How to deliver news via social media - Which social media match with your expertise - How to aggregate a community - How to interact with a specific audience - How to produce news on Facebook, Twitter, Snapchat, Instagram (timing, format, editing) - How to obtain influence on social media


HOLUBOWICZ, Gérald (Directeur - Chewbahat storytelling)

Course validation

Modalités d'évaluation / Grading SOCIAL MEDIA SKILLS Gerald Holubowicz Each student will be given a grade and an individual comment, based on the following criteria : Points will be subtracted if you miss more than one class meeting, are chronically late, or repeatedly show inattention. Participation is expected. Quizzes : 15 pts Assignments : 20 pts Group projects : 15 pts Attendance & participation : 10 pts Assigned readings, links to videos, resources, etc., will be provided on a regular basis. Quizzes are based on the assigned readings in that same week.

Plans de cours et bibliographies

  • Session 1: Introduction to the course – why should you use social media?
  • Session 2: Social Media in our ever changing news landscape
  • Session 3: New Challenges: Ethics, data protection, security and privacy
  • Session 4: One challenge: engaging the audience (empathy,virality, shareability)       
  • Session 5: How journalists use twitter?        (trend topics, #, meme, live, gifs)
  • Session 6: Fake news and rumors, how to check your information ?       
  • Session 7: How journalists use facebook? (instant articles, live, videos, pages, groups)
  • Session 8: ChatBot creation for news (conversational interfaces)       
  • Session 9: How journalists use Instagram? (an image is worth a 1000 words)
  • Session 10: Snapchat, stories and the news (news for millennials)
  • Session 11: How to measure success?
  • Session 12: Curated and aggregated news, how to do it well?