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OCOE 2050 - Brand Assessment Bootcamp

Type d'enseignement : Workshop

Semester : Spring 2017-2018

Number of hours : 12

Language of tuition : English

Pre-requisite

Students who feel like applying for a job in either a communication agency (advertising, digital, corporate...) or a marketing position on the client side where branding and communication are key assets.

Teachers

GILARDO, Franck (Consultant, Brand & Communication)

Pedagogical format

50% lecture/50% class participation.

Workload

Prepare thoroughly for the job interview of the last session is all you need to do , but do it well !

Required reading

  • Blue Ocean Strategy - W Chan Kim, Renée Mauborgne
  • Join the Conversation - Joseph Jaffe
  • The Tipping point- Malcolm Gladwell