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OEBU 2035A - Business Intelligence

Type d'enseignement : Elective

Semester : Spring 2017-2018

Number of hours : 24

Language of tuition : English



Course Description

Business intelligence is the action of defining, gathering, analysing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support managers making strategic decisions for an organization. This seminar course is due to present examples of key international business/competitive intelligence strategies, based on practical examples and cases, analysis of strategies of competitive intelligence taken from industries, both in the defence and the civilian sectors, in relation with information networks, markets of emerging countries, security and defence industries, economic risks and intelligence departments. This seminar course will take examples from practical cases, both in France and in foreign countries, with a specific focus on cases in emerging markets, centred on geo-economic concepts.


PAILLARD, Christophe A. (Head of the department of business intelligence, cybersecurity and information protection of the Security, Defence and Business intelligence Directorate of the French Ministry of Environment, Energy and the Sea)

Pedagogical format

Lecture and case studies.

Course validation

Continuous assessment grade: individual case study (35%), group case study (35%), memo (30%).


12 seminars of two hours each (24 hours). Credits: 4.

Required reading

  • The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility", Nassim Nicholas Taleb, Random House Trade Paperbacks; edition 2, 11 May 2010
  • Soft Power: The Means to Success in World Politics, Joseph Nye, PublicAffairs,U.S.A, 1 June 2005
  • Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies, Benjamin Gilad, Amacom, 29 December 2011
  • Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics, Ziad K. Abdelnour, John Wiley & Sons Inc, 24 January 2012
  • Competitive strategy, techniques for analyzing industries and competitors, Michael Porter, S&S international, 19 January 2004

Additional required reading

  • Alfred Rolington, Strategic Intelligence for the 21st century: the mosaic method, Oxford University Press, 8 February 2013
  • Anton Frison, Impact of Industry 4.0 on Lean Methods: and the Business of German and Chinese Manufacturer in China, 9 November 2015
  • The Role of Maritime and Air Power in DOD's Third Offset Strategy, Subcommittee on Seapower and Projection forces of the Committee on Armed Services, House of Representatives, CreateSpace Independent Publishing Platform, Washington DC, 17 June 2015
  • Baker, S., State-Sponsored Cyber Espionage, in Economic Warfare Subversion: Anticipating the Threats – A Capitol Hill briefing, American Center for Democracy, pp. 32-37
  • Drury, A., and Park, J., Mids, economic sanctions, and trade: the effect of economic coercion on military disputes, paper prepared for presentation at the annual meetings of the International Studies Association, March 18, 2004, Montreal, Canada, pp. 4-5
  • Frankel, J., A New Era of Geo-economics: Assessing the Interplay of Economic and Political Risk, IISS Seminar – Fifth Lesson, 23-25 May 2012, pp.5-6.
  • Gilad, Ben (2001). Industry Risk Management: CI's Next Step, Competitive Intelligence Magazine, 4 (3), May/June
  • Gilad, Ben. Early Warning. NY: American Management Association, 2003
  • Gilad, Ben (2006). Early Warning Revisited, Competitive Intelligence Magazine, 9(2), March–April
  • Gilad, Ben, Business wargames, Career Press; 1 edition (September 1, 2008)
  • Maccoby, Michael. The Leaders We Need And What Makes Us Follow. Boston: Harvard Business School Press, 2007. This argues that with historic changes in work, family structure, and society, conceptions of leadership need to be revised. Followers no longer respond positively to autocratic paternalistic figures. Discusses types of leaders needed in knowledge and service work, and what these leaders can do so others want to follow. Cf.
  • Mastanduno, M., Economic Statecraft, Interdependence and National Security: Agendas for Research in Power and the Purse: Economic Statecraft, Interdependence and National Security , Routledge, 2014, pp-294-300
  • Economic Warfare Institute:
  • What is soft power? See:
  • Shaker, Steven and Richardson, Victor (2004). "Putting the System Back into Early Warning". Competitive Intelligence Magazine, 7(3), May/June
  • Swiss Intelligence,
  • The Economic Impact of Cybercrime and Cyber Espionage, Center for Strategic and International Studies, July 2013,
  • French Industry of the future:
  • French Ministry of finance (SISSE):
  • BPI France:
  • CCI France:
  • Alain JUILLET, académie de l'intelligence économique, , and
  • Portail de l'IE:
  • Guide du Routard de l'Intelligence économique: