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OEBU 2130A - Innovation and Disruptive Business Models

Type d'enseignement : Elective

Semester : Spring 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

None.

Course Description

This course will cover some of the deep transformational shifts taking place in today's economic landscape including the impact of technology and the emergence of new business models. Students will learn how to create and support a culture of innovation within their own professional careers through the application of skills such as strategic idea generation, a balanced information diet, spotting emerging areas of opportunity. Candidates will be encouraged to develop a strategic sense of innovation discovery, both in an individual and team setting. Candidates will also explore how innovation is creating both opportunities and challenges for entrepreneurship through the introduction of disruptive new business models. This course will examine larger global trends that are impacting businesses today and examine how disruptive innovation is redefining corporate strategy.

Teachers

HARFOUSH, Rahaf (Innovation Strategist and New York Times Best Selling Author of Hustle & Float (2017), The Decoded Company: Know your talent better than you know your customers (2014), and, Yes We Did: An Insider's Look at how Social Media Built the Obama Brand (2009))

Pedagogical format

An interactive learning format. Each class will contain a short lecture and then the opportunity to apply the skills that have been taught.

Course validation

In class assignments 30%, case studies 30%, participation 10%, final project 30%.

Workload

12 sessions of 2h each (24h). 4 credits.

Required reading

A collection of articles and case studies to be posted online

Additional required reading

A list of suggested additional resources to be made available online