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OEBU 2165A - Corporate Social Responsability: a Strategy to Reinvent Companies and Business?

Type d'enseignement : Elective

Semester : Autumn 2017-2018

Number of hours : 12

Language of tuition : English

Pre-requisite

None

Course Description

Corporations can deeply impact their environment positively or not. Expectations towards companies are growing from various stakeholders; therefore CSR is constantly changing. Companies are expected: to create value by contributing to the common good, to propose solutions to solve complex challenges including those to limit the negative impacts of their activities, to improve business practices in a fair and responsible way. CSR is not an additional constraint but an opportunity to rejuvenate company's strategy, reputation, and processes. The course will provide basic notions and tools in a critical mode, to understand philanthropy, CSR, social business or social intrapreneurship. Practical cases from global corporations will be introduced. It will prepare you to implement CSR actions & plans in your future responsibilities.

Teachers

MARTIN, Claire (Managing Director - VP - of Renault-Nissan Consulting)

Pedagogical format

Lectures, case presentations and case preparations, discussions.

Course validation

Class participation (10%), Presentation of a reading (30%), Case studies (group preparation, personal oral presentation & written report) (60%).

Workload

6 seminars of two hours each (12 hours). Credits: 2. Preparation time: 1 hour of reading for each seminar. Group work on a case to present to the class: 4 hours.

Required reading

  • Brundtland report
  • ISO 2600
  • Porter, M. and Kramer, M. "Creating shared value : how to reinvent capitalism and unleash a wave of innovation and growth." Harvard Business Review, 2011
  • Fighting Poverty in Developed Countries through Market-based Solutions: Could Social Business complement Low-cost Models? (Learnings from Experimentations in France), Yunus and all - HBR submitted article- 2014
  • G. Serafeim HBS working paper. The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research, 2014

Additional required reading

E. de Lutzel, V. de la Rochefoucauld. « Transformez votre entreprise de l'intérieur ; le guide de l'intrapreneur social ». Rue de l'échiquier, 2015.