Accueil > Entrepreneurship in the Digital Age

OEBU 2195A - Entrepreneurship in the Digital Age

Type d'enseignement : Elective

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English

Pre-requisite

aucun

Course Description

The “Entrepreneurship in the digital age” course is for students with a genuine interest in how the digital revolution has enabled business and entrepreneurs to unleash new value. The course will examine how digital impacts traditional business models and how entrepreneurs have taken advantage of this disruption. We will study the main business models made possible by the digital realm, study failures and successes in order to gain a better understanding of the potential offered by digital to entrepreneurs. This course is meant for students who may want to launch a start-up or who wish to pursue more traditional careers where the digital component is vital for success. Over the course of the semester, we will invite entrepreneurs who have leveraged digital to create value to come share their experiences.

Teachers

MICHAU, Rasmus (President and co-founder, The Bureau)

Pedagogical format

Each session will concentrate on a topic relevant to entrepreneurship with a digital edge and will consist in a lecture, a case study and a presentation by a student group. When possible, a guest speaker will also attend. The format is open and will also consist in active discussions/Q&As. Students are expected to read the case relevant to the day's presentation. Each student will have to choose two team mates with whom he/she will have to prepare one presentation and a business plan for the end of the semester. Certain articles and books will be required reading as well.

Course validation

Students will be evaluated on their individual class participation (10%), the relevance of their group's presentation (50%) and the quality of the business plan presented to a panel of experts at the end of the semester (40%).

Workload

12 seminars of 2 hours (24h). Credits: 4.

Required reading

  • Erik Brynjolfsson and Andrew McAfee, The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
  • Ben Horowiwtz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
  • Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future
  • Ayn Rand, The Fountainhead

Additional required reading

  • Clayton Christensen, The Innovator's Dilemma
  • Blogs that are worth subscribing to:
  • Techcrunch (US version)
  • TNW
  • Mashable
  • a16z.com
  • Quibb