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OEUR 2565A - Communicating Europe to the World : EU's Public Diplomacy in a Time of Change

Type d'enseignement : Elective

Semester : Autumn 2017-2018

Number of hours : 24

Language of tuition : English


Basic knowledge: public diplomacy, communication studies, European studies.

Course Description

This course examines concepts, practices, institutions, and critical issues in public diplomacy of International organizations. The course will focus on EU's strategies and policies of communication and include the evolving roles of its services and departments of communication and information. We will then focus on the experiences of seasoned public diplomacy practitioners and a growing body of academic and practical literature in International Relations, European Studies and Communication. The goal of the course is threefold. First, to present the strategies of communication used by the organization and functioning of DG Communication and the DG Press& Information. Second, in examining the policies and politics of communication of EU to assess the transformations of its identity. Ultimately, to evaluate the way in which EU seeks to create a supportive environment for its actions.


TOMESCU-HATTO, Odette (Head of Climate Change Office, Directorate General of Globalization, Ministry of Foreign Affairs)

Pedagogical format

Elective Course (12 sessions).

Course validation

1 reading sheet, 1 oral presentation, participation.



Required reading

  • Simon Anholt, « The importance of national reputation”, in Engagement: Public Diplomacy in a Globalized World, London, Foreign Commonwealth Office, 2008
  • Geoffrey Cowan & Nicholas J. Cull (eds), Public Diplomacy in A Changing World, Sage Publications, 2008
  • Dov LYNCH, “Communicating Europe to the world: what public diplomacy for the EU?”, EPC Working Paper, No.21, November 2005
  • Joseph S. Nye, Jr., Soft Power: The Means to Success in World Politics, New York, Public Affairs, 2004
  • Joseph S. Nye, Jr., “Public Diplomacy and Soft Power”, in The Annals of the American Academy of Political and Social Science, 2008, p. 616-694

Additional required reading

  • Felix Berenskoetter & M.J. Williams (eds), Power in World Politics, London, Routledge, 200
  • Geoffrey Cowan & Nicholas J. Cull (eds), Public Diplomacy in A Changing World, Sage Publications, 2008
  • Richard T. Arndt, The First Resort of Kings: American Cultural Diplomacy in the 20th Century, Brassey's, Inc., 2004
  • Stefanie Babst, Public Diplomacy: The Art of Engaging and Influencing, Speech for Public Diplomacy Strategy at the NATO PfP Symposium on 22 January 2009, available at:
  • Stefanie Babst, “Reinventing NATO's Public Diplomacy”, Research Paper, NATO Defense College Rome, No.41, November 2008
  • Benjamin R. Barber, “Brand America or America the Beautiful? Public Diplomacy in the Obama Era”, in Public Diplomacy Magazine, November 2008, p. 46-48,
  • Nicholas CULL, American Propaganda and Public Diplomacy, 1945-1989: The United States Information Agency and the Cold War, Cambridge University Press, 2007
  • Nicholas CULL, Selling War, Oxford, Oxford University Press, 1995