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OFIN 2505A - Economics for Strategy

Type d'enseignement : Elective

Semester : Spring 2017-2018

Number of hours : 12

Language of tuition : English

Pre-requisite

None.

Course Description

This course aims at enhancing students' ability to analyze the circumstances of firm strategies from an industrial economics viewpoint. Each lecture starts with a recent case that introduces a business issue, such as the choice of production capacity, competition in product quality, investments in risky innovation, entry deterrence and commitments, or supplier-retailer contracting. The emphasis is put on the relevance of economic analysis (simple models) for the understanding of strategic interactions among competing firms in down-to-earth business circumstances. In order to benefit fully from the series of lectures, participants must have a taste for the application of theoretical approaches to real-world issues, and be comfortable with basic algebraic techniques.

Teachers

VERSAEVEL, Bruno (Professeur Associé EMLYON)

Pedagogical format

6 sessions of 2h each (12h00).

Course validation

2 credits

Workload

There are 2 take-home exams (2 x 25% of the final grade), and a final individual assessment (50% of final grade).

Required reading

  • Belleflamme, P., and Peitz, M., 2015, Industrial Organization: Markets & Strategies, 2nd edition, Cambridge University Press
  • Cabral, L., 2017, Introduction to Industrial Organization, 2nd edition, MIT Press
  • Carlton, D. W. and Perloff, J. M., 2015, Modern Industrial Organization, Pearson
  • Pepall, L., Richards, D., Norman, G., 2013, Industrial Organization: Contemporary Theory and Empirical Applications, 5th edition, Blackwell
  • Shy, O., 1995, Industrial Organization: Theory & Applications, MIT Press

Additional required reading

  • Lipczynski, J., Wilson, J., and Goodard, J., Industrial Organization: Competition, Strategy, Policy, 2nd ed., Prentice Hall, 2005
  • Martin, S., Industrial Economics: Economic Analysis and Public Policy, MacMillan, 1988
  • Martin, S., Industrial Organization: A European Perspective, Oxford University Press, 2002
  • Martin, S., Advanced Industrial Economics, 2nd edition, Blackwell, 2002
  • Pepall, L., Richards, D. & Norman, G., Industrial Organization: Contemporary Theory and Practice, 2nd ed., South-Western, 2002
  • Philips, L., Applied Industrial Economics, Cambridge University Press, 1998