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OMKG 2400A - Marketing and Communication for Nonprofit Organizations

Type d'enseignement : Seminar

Semester : Spring 2017-2018

Number of hours : 12

Language of tuition : English



Course Description

Students are most likely to be in touch with nonprofit organizations as individual or corporate donors and/or supporters. Some may become nonprofit organizations' professionals at some point in their careers or even become major philanthropists at a later stage in their lives. In a growing nonprofit sector and a constrained economy, competition for philanthropic resources is fierce. While companies value their client network, so must nonprofit organizations with their donor network. The purpose of this course is to offer students an introduction to the required skills to manage effective communication and marketing which are critical to move a nonprofit organization closer to success in its mission and in return to provide tools for assessment and understanding of reach out strategies. This course will address the specificities of the nonprofit sector, while at the same time, focusing on the importance of the introduction of methods successfully tested in the for-profit world and offer a practical, hands-on approach, through case studies in each session, to a number of tools and tactics with a strong focus on fundraising.


PIETER, Danuta A. (Déléguée Générale - Fondation Hôpitaux de Paris - Hôpitaux de France)

Course validation

50% participation. 50% case study presentation in groups of 2 to the rest of the class. One sessions will include a French or international guest lecturer (President of a charity, renowned philanthropist, charity ambassador from the film industry or sports.