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KCOE 3035 - Introduction to corporate strategy

Type d'enseignement : Lecture alone

Semester : Autumn 2018-2019

Number of hours : 12

Language of tuition : English


At least a level 4 in English language.

Course Description

This course is an introduction to the concepts and methods of corporate strategy. It is structured in 6 sessions : What is Corporate Strategy - Industry and Competitive Analysis - Competitive Advantage - Identifying the appropriate Strategy – Managing the Strategic Process - Strategic and financial Valuation.


BERES, Anémone (Gérante - fondatrice, AMSTRAM (cabinet de conseil en stratégie))

Pedagogical format

6 lecture sessions. Each 2 hours lecture is illustrated with case studies.

Course validation

Final multiple choice test.

Required reading

Contemporary strategy analysis, Robert M. Grant, Wiley