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KCOE 4035 - Revolution will not be digitalized (The)

Type d'enseignement : Seminar

Semester : Autumn 2018-2019

Number of hours : 24

Language of tuition : English



Course Description

The digital revolution has been the talk of the town for years. At the same time, we have been experiencing lackluster growth. Jobs have been disappearing by thousands. And the Billion Dollar Startup Club still welcomes firms with unclear business models. So, is this so-called revolution really happening? It may but not where we are expecting it to take place. Changes are more profound, yet sometimes barely visible. During 12 lessons, we will explore and question how the widespread use of technology may transform the way we think, we vote, we own, we work, and we interact with objects and people. The goal of this class is more to provide students with the necessary toolkit and framework to embrace our fast-changing world rather than to give them answers that may not be valid by the time they enter the job market. After taking this class, you will be familiar with the key success factors in the digital world, trained on Google AdWords and Analytics, and hopefully capable of making the right career choices in a complex and evolving environment.


  • CAUCHARD, Jérôme (Agency Head, Google)
  • DE CALAN, Jobic (Senior Consultant, Taddeo)

Pedagogical format

24 hours

Course validation

Presentation on a news event (topic sent the day before at 6pm: 3-5 minute-presentation) (30%); Google AdWords Certification exam (30%); Dissertation (30%); Participation (10%).


not specified

Required reading

  • Why software is eating the world, Marc Andreessen, The Wall Street Journal, August 20th 2011
  • Les élites debordées par le numérique, Laure Belot, Le Monde, 26 décembre 2013
  • Net Neutrality, John Oliver, Last Week Tonight (HBO), June 1st, 2014 (also available on YouTube)
  • For Taylor Swift, the Future of Music Is a Love Story, Taylor Swift, The Wall Street Journal, July 7th 2014
  • Eric Schmidt and Jonathan Rosenberg, How Google works, Grand Central Publishing, 2014

Additional required reading

  • Predictions About The Last Decade From Futurists In 2005, Ariel Schwartz, Fast Company, January 20th 2015
  • It's official: Moore's law is nearing its end, Michael Grothaus, Fast Company, February 10th, 2016
  • Scott Galloway, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, Random House, 2017
  • Jeff Bezos, Letter to shareholders (Amazon's annual report), 2018 (other years are worth reading)
  • Enquête sur la doctrine GAFA, Le Nouveau Magazine Littéraire, mai 2018
  • Fast Company, TechCrunch, Bits (The New York Times) newsletters
  • Triumph of the nerds, Robert X. Cringely, PBS/Channel 4, 1996 (available on YouTube)
  • Small change, Why the revolution will not be tweeted, Malcolm Gladwell, The New Yorker, October 4th 2010
  • Walter Isaacson, Steve Jobs, Simon & Schuster, 2011
  • Technology isn't working, The Economist, October 4th, 2014
  • Michel Lallement, L'âge du faire: Hacking, travail, anarchie, Seuil, 2015
  • Halt and Catch Fire (seasons 1 2, 3 & 4), Christopher Cantwell and Christopher C. Rogers, AMC, 2014-2017
  • Silicon Valley (seasons 1 2, 3, 4 & 5), Mike Judge, HBO, 2014-2018