Accueil > Strategies and Policies of Communication of International Organizations : EU, OSCE, OECD, NATO & UN

KCOE 4045 - Strategies and Policies of Communication of International Organizations : EU, OSCE, OECD, NATO & UN

Type d'enseignement : Elective

Semester : Autumn 2018-2019

Number of hours : 24

Language of tuition : English



Course Description

This course examines concepts, practices, institutions, and critical issues in communication and public diplomacy of international organizations. The course will focus on EU, NATO, OECD, OSCE and UN strategies and policies of communication and include the evolving roles of their services and departments of public diplomacy and information. We focus on the experiences of seasoned public diplomacy and practitioners and a growing body of academic and practical literature in International Relations and Communication Studies. The international and regional organizations created after the end of the Second World War are equipped with departments for communication that present and underline their goals and engagements and achievements in their field of competence (democratization, human rights, development, collective security, peacekeeping, peace building). The communications policies and strategies are integrated part of the international organizations' public diplomacy and therefore the key instruments of their soft power (Melissen, 2005).


TOMESCU-HATTO, Odette (Directrice adjointe du Département des activités internationales)

Pedagogical format

24 hours

Course validation

This is a seminar course. Students will be expected to do the readings in advance and discuss them critically in class and online. 1) An Oral Presentation (30% of the grade). The oral presentation must be structured argument of 10-15 minutes that presents a review of the subject and question, as well as the literature on this, and raises questions for debate by the class. 2) Each Student has to write one review essay (3-4 pages 1.5 spaced) reviewing critically one of the required readings of the week (30%). 3) Class Participation & Discussion (10% of the grade). Participation in this class is extremely important. The class participation grade will derive from regular attendance and everyday discussion and analysis. Please be aware that skipping class (unexcused absences) will impact your grade in this area. 4) Students will be called upon to draft a strategy for an organization to be determined in advance (30%), by working in teams to define context, strengths, weaknesses, targets and goals. Team leaders will be designated for four teams (5-6 students by team). Team leaders will then present public diplomacy strategies for each organization. In order to prepare for this exercise a Facebook page will be set-up at the beginning of the class. Students are asked to up-date news form each IGOs on a weekly basis.


Not specified

Required reading

Simon ANHOLT, Places, Identity, Image and Reputation, Basingstoke, Palgrave Macmillan, 2010

Additional required reading

  • Simon ANHOLT, « The importance of national reputation”, Engagement: Public Diplomacy in a Globalized World, London, Foreign Commonwealth Office, 2008
  • Richard T. ARNDT, The First Resort of Kings: American Cultural Diplomacy in the 20th Century, Brassey's, Inc., 2004
  • Stefanie BABST, Public Diplomacy – The Art of Engaging and Influencing, Speech for Public Diplomacy Strategy at the NATO PfP Symposium on 22 January 2009, available at:
  • Stefanie BABST, “Reinventing NATO's Public Diplomacy” Research Paper, NATO Defense College Rome, No.41, November, 2008
  • Leonard BALDYGA, “The Practice of Public Diplomacy and Its Perpetual Critics”, The Fletcher Forum of World Affairs, Vol.32:3 special edition 2008
  • Benjamin R. BARBER, “Brand America or America the Beautiful? Public Diplomacy in the Obama Era” Public Diplomacy Magazine, November 2008, pp. 46-48,
  • Jozef BATORA, “Does the European Union Transform the Institution of Diplomacy?” ARENA Working Papers, 03/06, available at
  • Felix BERENSKOETTER and M.J. WILLIAMS (eds.). Power in World Politics, London, Routledge, 2007
  • Corneliu BJOLA& Marcus HOLMES, Digital Diplomacy: Theory and Practice, London, Routledge, 2015 (forthcoming)
  • Philippe COLSON, “Soft Power Discourse and the Significance of European Union Foreign Policy Methods”, Dalhousie University, Political Science Department, 2008
  • Geoffrey COWAN and Nicholas J. CULL (ed.), Public Diplomacy in A Changing World, Sage Publications, 2008
  • Nicholas CULL, American Propaganda and Public Diplomacy, 1945-1989: The United States Information Agency and the Cold War, Cambridge University Press, 2007
  • Nicholas CULL, Selling War, Oxford, Oxford University Press, 1995
  • Nicholas J. CULL, Public Diplomacy: Lessons from the Past, (University of Southern California, Figueroa Press: Los Angeles)
  • Nicholas CULL, The Long Road to Public Diplomacy 2.0: The Internet in US Public Diplomacy, International Studies Review (March 2013):
  • Keith DINNIE, Nation Branding: Concepts, Issues & Practice, Elsevier, UK, 2008
  • Simon DUKE, The EU External Action Service and Public Diplomacy (Clingendael: Discussion Papers in Diplomacy no 127: September 2013)
  • Susan B. EPSTEIN, “U.S. Public Diplomacy: Background and the 9/11Commission Recommendations” CRS Report for Congress, available at
  • EUROPEAN, COMMISSION, The EU 50th anniversary. Celebrations around the world. A glance at EU's public diplomacy at work, EU Commission, DG External Relations, Brussels, 2007, available at:
  • Edwin FEULNER, “Regaining America's Voice Overseas: A Conference on U.S. Public Diplomacy”, Heritage Lecture No. 817, The Heritage Foundation, January, 13, 2004
  • Edwin FEULNER, “The Voice of America: Don't Silence America's Voice in the Global Marketplace of Ideas”, The Heritage Foundation”, Backgrounder No. 1052, The Heritage Foundation, September 7, 1995
  • Georgy FILIMONOV v, “Russia's Soft Power Potential,” 25 December 2010, Russia in Global Affairs
  • Howard H. FREDERICK, Global Communications and International Relations, Wadsworth Press, 1992
  • FCO Public Diplomacy: The Olympic and Paralympic Games 2012
  • Alexandra GHECIU, Securing Civilization? The EU, NATO, and the OSCE in the Post-9/11 World, Oxford, Oxford University Press, 2008
  • Benita FERRERO-WALDNER, The European Union and the world: a hard look at soft power, Columbia University, New York, 24 September 2007
  • Philip FISKE DE GOUVEIA & Hester PLUMRIDGE, Developing EU Public Diplomacy Strategy, European Infopolitik, 2005, availble at :
  • Guy J. GOLAN & Sung-Un YANG, International Public Relations and Public Diplomacy: Communication and Engagement, London, Peter Lang Publishing Inc, 2014
  • Jean-Yves HAINE, “The EU's Soft Power. Not Hard Enough?”, Conflicts & Security, Winter-Spring, 2004, available at
  • Craig HAYDEN, The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, London, Lexington Books, 2011
  • Mary Ann HEISS & Victor PAPACOSMA, NATO and the Warsaw Pact: Intrabloc Conflicts, Kent, Ohio, Kent State University Press, 2008
  • Dag HENRIKSEN, NATO's Gamble. Combining Diplomacy and Airpower in the Kosovo Crisis 1998-1999, Annapolis Maryland, Naval Institute Press, 2007
  • Ingrid d'HOOGE, “The Rise of China's Public Diplomacy,” Clingendael Diplomacy Paper 12, The Hague, Clingendael Institute, July 2007,
  • Ingrid d'HOOGE, “The limits of China's soft power in Europe: Beijing's public diplomacy puzzle,” Clingendael Diplomacy Paper 25, January 2010,
  • Ingrid d'HOOGE, China's Public Diplomacy, Martinus Nijhoff Publishers / Brill Academic, 2014
  • Adrian HYDE-PRICE, ‘European Security, Strategic Culture, and the Use of Force' European Security. 13 (4), 2004. pp. 323-343
  • House of Lords Library Note: Debate on 28 April 2011: Co-ordination between Government Departments on the use of Soft Power
  • Robert KAGAN, ‘Power and Weakness', Policy Review, June, 2002
  • Ingrid, A. LEHMANN, Peacekeeping and Public Information, London Franck Cass, 1999
  • Mark, LEONARD, “Diplomacy by Other Means”, Phil Taylor Website, The Institute of Communications Studies, University of Leeds, UK, 2005 paper available at
  • Mark LEONARD, Why Europe Will Run the 21st Century ?, London, Fourth Estate, 2005
  • Mark LEONARD, Andrew Small with Martin Rose, British Public Diplomacy 'in the age of Schisms', Foreign Policy Centre (February 2005),
  • Dan LINDLEY, Promoting Peace with Information, New Jersey, Princeton University Press, 2007
  • Juliet LODGE, “Communicating (in)Security: A Failure of Public Diplomacy?”, Research Paper No. 3, Challenge Network, Liberty and Security, November 2006
  • Carnes LORD and Helle Dale, “Public Diplomacy and the Cold War: Lessons Learned,” The Heritage Foundation, September 18, 2007,
  • Dov LYNCH, “Communicating Europe to the world: what public diplomacy for the EU?” EPC Working Paper, No.21, November, 2005
  • Clifton MARTIN and Laura Jagla, Integrating Diplomacy and Social Media,The Aspen Institute (2013):
  • Michael MCCLELLAN, “Public Diplomacy in the Context of Traditional Diplomacy,” Paper presented to the Vienna Diplomatic Academy, 14 October 2004
  • Jennifer MEDCALF, Going Global or Going Nowhere? NATO's role in Contemporary International Security, Bern, Peter Lang, 2008
  • Jan MELISSEN, “The New Public Diplomacy between Theory and Practice” in Jan MELISSEN, The New Public Diplomacy: Soft Power and International Relations, Basingstoke, Palgrave MacMillan, 2005
  • Jan MELISSEN, “Wielding Soft Power. The New Public Diplomacy”, Netherlands Institute of International Relations, The Hague, may 2005
  • Jan MELISSEN & Maia DAVIS CROSS, European Public Diplomacy: Soft Power at Work, London, Palgrave MacMillan, 2013
  • Patrick MERCER, Richard KEMP, Peter MIDDLEBROOK, From Insurgency to Stabilization: A Paper from the Backbenches of the Conservative Party, London, February, 2009
  • Yevgeny MOROZOV, The Net Delusion: The Dark Side of Internet Freedom (Public Affairs: 2011)
  • R MUKHERJEE, The False Promise of India's Soft Power, International Studies Association Annual Convention (2013):
  • Kennon H. NAKAMURA and Matthew C. Weed, “U.S. Public Diplomacy: Background and Current Issues,” December 18, 2009, Congressional Research Service