Accueil > The Economics of the Media: a Global Perspective

KCOE 4150 - Economics of the Media : a Global Perspective (The)

Type d'enseignement : Seminar

Semester : Autumn 2018-2019

Number of hours : 24

Language of tuition : English

Pre-requisite

At least, level C1 in English language.

Course Description

The economic outlook for most media companies around the world is extremely difficult. We observe a collapse in the number of journalists – and a casualization of the profession – in all developed countries. The media is not in a better shape in most developing countries where press freedom is under attack. Everywhere, trust in the media is sinking to new low. Concurrently, high-quality journalism and independent media are more necessary than ever, in particular faced with the rise of populism. But how to sustain independent media companies while it is harder than ever to monetize news and the information preferences of the media and the public seem to diverge? The goal of this course is to provide exploratory answers to this very complex set of questions. How would you fund the launch of a new news media? How much will it cost to produce the media? What will be the sources of revenue of the media? Who will produce the information? What kind of information will you produce? How will you define your target audience? Would you be able to rely of artificial intelligence? We will tackle these different issues and more, and examine the extent to which solutions differ depending on the countries considered. In order to do so, we will review different business models of the media in the age of new media. Moreover, encounters with young professionals from the media industry will be organized. Note: this course is not a substitute to the “The Future of the Media: New Models, Economic Perspectives and Lessons for Democracy” course that I teach in “Sciences Po Core Curriculum/ Formation Commune”. I will cover different topics in the two classes, with a different approach, so it is definitely possible (but certainly not compulsory) for a student to attend both classes without being afraid of repetitions. “The Economics of the Media” adopts a practical, case-based approach to changing business models and the creation of new media outlets. “The Future of the Media” stresses the interaction with political participation, social and economic development, and the financing of democracy.

Teachers

CAGÉ, Julia (Enseignant/Chercheur en Economie)

Pedagogical format

Lecture course: 24 hours (12 x 2 hours).

Course validation

If you are registered for this course, you will need to complete the following assignments: 1. A short class presentation based on a media event (in the news) of your choice (30%). A more detailed description of the expectations for the presentation will be provided during the first session. 2. A final exam (50%). 3. Everyone is expected to participate in class discussions: class participation will be taken into account in the final grade (20%).

Required reading

  • Cagé, Julia (2016): Saving the media. Capitalism, Crowdfunding and democracy. Harvard University Press
  • Taplin, Jonathan (2017): Move Fast and Break Things. How Facebook, Google and Amazon Have Cornered Culture and What it Means for All of Us. Macmillan
  • Boczkowski, Pablo J. and Eugenia Mitchelstein (2013): The News Gap. When the Information Preferences of the Media and the Public Diverge. MIT Press
  • Cagé, Julia, Nicolas Hervé and Marie-Luce Viaud (2017): L'information à tout prix. Paris: Institut National de l'Audiovisuel
  • Starkman, Dean (2013): The Watchdog That Didn't Bark. The Financial Crisis and the Disappearance of Investigative Journalism. Columbia University Press