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KINT 4915 - Building long-term relationships and sharing value with stakeholders in an international environment

Type d'enseignement : Seminar

Semester : Autumn 2018-2019

Number of hours : 24

Language of tuition : English

Pre-requisite

aucun

Course Description

In a highly changeable operational environment, and in the context of “mega-trends” that are raising levels of expectation, organizations operating in an international context are required to professionalize structured stakeholder relations, whoever their stakeholders are, and to integrate them into their business practices. This is recognized today as a central element in an organization's efficiency, contributing to its results. In all circumstances, especially in the case of new operations or businesses, stakeholders will by turns be partners, agents of change and allies; but they can also rapidly become blockages, damaging the organization's operational result or its reputation. Failing to take account of this key business component, particularly with a focus on short-term costs (or time), can in certain cases endanger the entire business. Understanding who surrounds and interacts (or not) with the organization, identifying which values or elements specific to a community to build on and being able to develop lasting relations based on trust constitute key elements for a long-term relationship rooted in the direct environment. Using concrete examples taken from major groups operating internationally and other players in the public and voluntary sectors, this series of classes aims to provide each student with very pragmatic keys to the subject. Team work will be emphasized in this seminar with a group project.

Teachers

BITOUZET, Christelle (Dirigeant Gérant)

Pedagogical format

Courses will be split into different sessions: theoretical with presentation of a few critical concepts; practical examples to illustrate concepts and launch discussions; students researches shared with other, and a few experts may be mobilized to illustrate better some of the current situations faced by international organizations.

Course validation

Students will prepare each class individually with a series of pre-readings, and in teams from Class n°3, working on a defined case study applied to the topic of each class. They will be evaluated on 3 elements: 25%: class participation and individual contributions (participation in class, knowledge management presentations, individual vase presentation) ; 25%: a written assignment that will be given class 7 or 8 ; 50%: team work presentation (5 students/group) on an operational case, designed to make participant think about the strategic approach to international development – each team will have to present their work during class 11 & 12.

Workload

Readings ; group project work.

Required reading

  • Managing for stakeholders, R.Freeman, January 2007, Darden, University of Virginia
  • On Mc Kinsey website, Beyond corporate social responsibility: Integrated external engagement, March 2013 | byJohn Browne and Robin Nuttall
  • Why Making Money Is Not Enough, MIT Sloan, June 18, 2013, Ratan Tata, Stuart L. Hart, Aarti Sharma and Christian Sarkar
  • The Business Case for Corporate Social Responsibility, June 11, 2011, by Archie B. Carroll and Kareem M. Shabana, https://www.conference-board.org/retrievefile.cfm
  • MIT Sloan, July 15, 2003, Shareholders vs. Stakeholders Debate

Additional required reading

  • Stakeholder Theory, E. Freeman 1984
  • Sen, Sankar, Bhattacharya, C. B., and Korschun, Daniel. (2006). The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment. Journal of the Academy of Marketing Science, 34(2): 158-166.
  • Global Sustainability Report 2013, United Nations Global Compact
  • HBR,The Truth About CSR, Kasturi Rangan, Lisa Chase, Sohel Karim FROM THE JANUARY 2015 ISSUE
  • KPMG Website, Unilever CEO Paul Polman talks strategy, June 2014