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OAFP 5265 - Strategic Communication in Business and Politics

Type d'enseignement : Elective

Semester : Autumn 2018-2019

Number of hours : 24

Language of tuition : English


At least some experience and skills in Communication

Course Description

The course aims at equipping students with the necessary analytical toolbox of communication skills in digital times. In times where populists become stronger, strategic communication in business an politics is essential for our democracy. The focus of the course will be on increasing performance in Business and Politics by using communicative leadership. Best practices as well as failed cases will be looked at. Case studies from Business and Politics in France and Germany as well as Europe will be essential parts of the course. Students will be taken through a journey from advanced communication strategies to failed cases in Business and Politics in digital times. Strategic communication in Business and Politics – two worlds getting closer or further apart? The question will be answered in the course.


SEEWALD, Ilja-Kristin (Communication and Politics consultant)

Pedagogical format

Case studies

Course validation

Either a short midterm paper or a group presentation (30%), the final group case study (60%) and active participation (10%).


Required field Please indicate what is expected from students in terms of individual preparation for the sessions (amount readings, notes, etc.) Readings for each class (1-2h), one group homework (case study)

Required reading

Emilio Galli Zugaro, Clementine Galli Zugaro : The listening leader, FT Publishing, 2017

Additional required reading

  • Brown, Archie : The Myth of a strong leader. Political leadership in the modern age.
  • Alexandre, Laurent : La guerre des intelligences, JCLattes, 2017