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OAFP 5520 - Managing and Promoting Cultural Projects

Type d'enseignement : Elective

Semester : Spring 2018-2019

Number of hours : 24

Language of tuition : English


Pre-requisites include a vested and proven interest in all things cultural - ideally complemented by work experience for a cultural institution, an excellent command of English, and an understanding of the key stakes and stages in the management and implementation of projects.

Course Description

This elective course is designed to expand students' understanding of the visual and performing arts sector and develop professional skills in the management, administration, promotion and mediation of cultural projects. It bridges traditional boundaries between public and private sector thinking, and leverages best practice from both sides. The course also examines the relationship between the artistic mission and the economic aspect of a cultural organisation. With its distinctive mix of theoretical and arts-based knowledge and skills development, you will learn how to apply creative leadership in managing artistic excellence. You will benefit from input from external guest lecturers from the cultural and creative industries, who will present their projects and articulate how to create rationales, business and planning models.


MUNRO, Delphine (Head of Arts & Culture - European Investment Bank Institute)

Pedagogical format

12 interactive sessions: The first 10 to include short presentation modules by students, presentations by external speakers, lively debates and discussion fora. The course will culminate in 2 jury sessions for the presentations of the group projects (case study for a fictional cultural project).

Course validation

Each student will be expected to deliver an introduction to one speaker, critique an exhibition or a drama/dance/opera/music performance to the class, present a media review of momentous events in arts & culture, deliver the closing remarks for one of the sessions, and present a report detailing a cultural project (50% of overall note).


Each student will be expected to prepare 4 oral interventions to take place within the first 10 classes. Students will then pair in groups of 2 or 3 to present a cultural project to the class (extensive research, drafting and presenting required). Keeping abreast on the latest news and trends in the cultural sector is a pre-requisite.

Required reading

  • Thornton (Sarah), Seven days in the art world, Granat Books, 2009
  • MOOC du Centre Pompidou
  • Adam (Georgina), Dark side of the Boom: the Excesses of the Art Market in the 21st Century, Lund Humphries, 2018