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OBGP 3040 - Managing Start-up projects through hands-on experience

Type d'enseignement : Seminar

Semester : Spring 2020-2021

Number of hours : 24

Language of tuition : English


There are no prerequisites for this class

Course Description

This course is an introduction to entrepreneurship and project management. Anyone can be an entrepreneur. During our 12 sessions, together we will learn how through modeling and experiments. Students will be asked define and initiate a project. Using tools within the digital space as well as offline and innovative bootstrapping methods, students will be asked to present their idea to prospects and stakeholders. Class time will be dedicated to team work and challenging our business idea and results. In the final session, student teams will be asked to test the viability of their project through a pitch to potential investors.


to be defined

Pedagogical format

This is a 12 weeks class

Course validation

- 90% of the grade = team project (25% pitch n°1 on session 6 + 65% pitch n°2 on session 12) - 10 % of the grade is on individual participation in class


Course workload (optional, 300 characters maximum, in the language of instruction) Each week teams will briefly present a progress report (challenges, successes, and next steps). Students will be asked to confront their project to potential customers through market research, individual interviews, benchmarking exercises, etc. and report on the results. Student will be asked to perform experiments to test their market (ex. AdWords or Facebook campaign, present a Minimum Viable Product to clients, etc.) and report on the results. Expected workload 2-3 hours outside of class.

Required reading

  • 1. Do things that don’t scale; Paul Graham:
  • 2. Bootstrapping like a Boss; Oussama Ammar:
  • 3. How to start a startup; Sam Altman:
  • 4. Patagonia Manifesto: